Have you heard about the Fall into Freedom Paparazzi Special happening this month (September 2019)? FREE pieces in every starter kit! Paparazzi doesn’t offer enrollment specials all that often so this is a great time to get started. Getting started, though, means there are lots of questions about the do’s and don’ts of Paparazzi and other associated rules. This month on the blog I’ll break down some of these Paparazzi Frequently Asked Questions so you know exactly what you are (and are not) getting yourself into!
Do’s & Don’ts of Selling Paparazzi
When it comes to selling Paparazzi you want to stand out from other consultants, especially on social media. In general, we have a lot of Freedom with Paparazzi but there are just a few rules you need to know. Compliance is serious stuff and you do not want to have your account frozen or canceled just because you didn’t follow the rules. If there is ever any doubt in your mind it is always best to email compliance directly and get the answer straight from the company. firstname.lastname@example.org
1. Don’t sell Paparazzi on Ebay, Amazon, Craigslist, etc.
Undoubtedly you will see Paparazzi listed on those sites but if the seller is an active consultant this is STRICTLY against policy and they just haven’t been caught . . . yet. Is it worth jeopardizing your business for that one sale?
DO: There are so many ways to attract new customers. Ask your current customers for referrals, sign up for events in your area, maintain a social media presence. (If you’re not sure how to do this definitely check out the Elite Suite or other trainings with Brenda Ster for affordable business coaching!)
2. Don’t sell Paparazzi for less than $5 or Zi for less than $25.
It is natural to want to offer the occasional sale for your customers but at not time are we allowed to sell the foundational accessories for less than $5 or the Zi Collection for less than $25. We also cannot offer any deal that would lower the total value of the accessories. For example if I offer ‘Buy 5 get 1 free’ – this would make the total cost of 6 pieces of jewelry less than $30, thus resulting in a less than $5 per item charge. This is NOT acceptable.
DO: Offer Free shipping with a certain purchase amount. Because you are paying sales tax to Paparazzi on the retail value you can choose to eat that cost and give your customers a tax-free sale (but be sure to track this for your own tax records!). For your loyal customers you can offer a buy 12 get the 13th free program. These loyalty cards will come in your starter kit. The accessories we sell are already an incredible value but you can increase the value by teaching your customers how to get 2 looks with 1 accessory, how the fashion fix sets make life easier, out of the box ideas for using the accessories, etc. Be the expert!
3. Don’t hold giveaways that are tied to a purchase.
This goes along a little bit with not selling for less than $5 but it is important to understand that you cannot do giveaways tied to a purchase. Although some of these compliance rules might seem a little strange please keep in mind the FTC and SEC are dedicated to consumer protections. Paparazzi is required to follow the federal laws and regulations and hold their consultants accountable as well. If you are doing a mystery hostess party anyone who attends or participates in a contest must be entered to win – the prize cannot be tied to whoever spent the most money. Again, contact compliance if you have specific questions about your situation: email@example.com .
Do: Hold contests and giveaways for sharing videos, participating in social media challenges, attending a party, answering questions, referrals etc. There are a myriad of ways to have fun with your customers and to “reward” them with prizes.
4. Don’t sell on Marketplace, yard sale groups, or other social media that is not “yours”.
I separated this one out from Ebay and Amazon because there is a way you can advertise without directly selling. You are allowed to share a link or a post that directs traffic back to your own business page, VIP group or shopping link but you are NOT allowed to post an item for sale on marketplace. For example if I post a collage of jewelry (like the one here) and say “Just $5 each. Comment which one you want or message me for invoicing” that would not be acceptable. If, however, I posted this collage of items I have on hand and said “ooh, just added these amazing $5 accessories to my VIP group! Follow the link to join! marciyoseph.com/theparlor” Then I would be within compliance. Do you see the difference there? Of course, it is also common courtesy to follow the rules of the groups you are in. If the group rules state you cannot post links or advertise a business then don’t do it. No one likes a spammer so advertise respectfully and lead with value.
Do: Share your links through your own business page or groups. Ask your customers for referrals.
These are 4 simple tips to help you stay in compliance as a Paparazzi consultant. The full policies and procedures will be found in your back office. Stay tuned for more Paparazzi Frequently Asked Questions when we talk about Do’s & Don’ts of Teambuilding.
p.s. Be sure to follow me on the biz page where I’ll be doing live video tips and trainings just like this all month long!
p.p.s. If you’re ready to Fall into Freedom I’d love to have you join me on Team Magnificent. Click here to get started!