It is the holiday season and you’re so excited about your company’s promotions. I mean, these deals are golden! Who wouldn’t want them? Shout it from the rooftops! Tell everyone! Oh, I know- let’s do a Facebook live video from your personal profile and then you can tell everyone AND their brother AND their second cousin twice removed. But, wait, if you make your status public you can literally tell the whole world about your special promotion. What could possibly go wrong?
No. Just. No.
Facebook live is a valuable feature that is available for free. It must be used effectively, however, to have the maximum benefit. Here are 5 tips to use Facebook Live for direct sales.
1. Understand the purpose of a Facebook live video.
Here’s the deal. Many of us in direct sales really are very excited about new promotions and products. We do want to shout it from the rooftops. Facebook live videos must serve a purpose. What is your end goal? What do you want this live video to achieve? Are you selling something? Wanting others to join a group? Seeking new team members? Before you push the “go live” button, stop and think about your purpose. What are you going to say? How will you present yourself and the information? Yes, Facebook live should be spontaneous and show your personality but having a little strategy in mind will serve you well.
2. Should you do Facebook live from your personal page?
Consider your personal profile and your newsfeed to be like your living room. You wouldn’t invite just anyone in to your living room, would you? What do you do when the vacuum salesman knocks on your door? Do you just let him in and have a party? When you do a Facebook live video from your personal page – YOU are the vacuum salesman. Your friends are your friends because they like you, know you and trust you. They check out your feed because they want to see a part of your life. They do not want an hour long infomercial. Trust me.
Currently, it is trending in direct sales to do these live videos from your personal profile because it is believed you will reach more people. All of your friends will get a notification that you are using Facebook live. (Yes, even your creepy great-uncle Larry). Everyone will click on your video wondering what cute thing your kids are doing or what recipe you are using only to find out it is just. another. infomercial. What do your friends do then? They click the little arrow to the right that says “Hide all notifications from Sally Live Video”. And, just like that, you have completely distanced yourself from friends and family who did not come to Facebook for an infomercial.
Bottom line? It is also against Facebook policy to sell or recruit directly from your personal profile. There is a reason Facebook has fan pages available for free. Use them.
3. But my upline is doing it and she’s making a ton of money!
Listen, there is a way you can use Facebook live from your personal profile. You can use it to showcase your life. If used strategically, it can be used to showcase parts of your business without being spammy or infomercial-ly. From your personal profile, you can use Facebook live to invite people in to your business office. For example, did you just get a new product in? Sweet! Do a very quick, non-sales-y (yes, making up words left and right here!) Facebook live video to show the new product and hey, if you want to see more, come join me in my VIP group. If you are at an event use your Facebook live to showcase several of the other businesses at the event and invite your friends to score these awesome crafts/products/etc.
There are ways to subtly showcase your direct sales business from your personal page but do it with care. View your newsfeed and your personal profile like your living room and your friend’s newsfeeds are their living rooms. Treat them respectfully. Finally, if you abuse the Facebook Live video feature from your personal profile (sales/recruiting are prohibited) you could end up in Facebook jail. It’s a real thing. And it sucks.
4. Use the right equipment for your Facebook Live videos.
Facebook Live is very accessible on most smart phones. Again, however, use it strategically and make sure your content has a purpose. This time of year (November) it is getting dark very early and Facebook lives are just not working for me as I have bad lighting in my house. (Yes, I did just invest in a lighting kit. Thank you, Amazon.) Use a tripod to hold your phone and make sure you have adequate lighting. People want to see you and hear you so make that easy for them. Minimize background noise as much as possible. If you have small children or pets this can be easier said than done and sometimes the spontaneity of a giggling child interrupting your video can be
enraging endearing. Do the best you can to minimize wind, dryer buzzers, TV noises, etc.
5. Solve a problem.
One of the great uses for Facebook live is to answer questions or solve problems for both your teammates and your customers. We all have lists of questions that we get asked frequently. We want to give each person individual attention but you can also direct them to the Facebook live video you did in a group or on your business page. This is a great tool for how-to videos, weekly Q&A sessions, team training, and showcasing the versatility of products.
Remember, most people come to Facebook for community, entertainment and to solve problems/get advice. Video is a great way for team members and customers to get to know you, like you and trust you. Use Facebook live as a tool with a specific purpose and audience in mind and it can be effective for your direct sales business.